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Traits of a Great Investment Advice

Traits of a Great Investment Advice

Great investing advice is transparent. Unfair Advantage eliminates hidden or mysterious fees and obscured relationships. A great advice is transparent about data privacy: our client should have a clear view of how and where their information is being used. 

Great investing advice is independent. Everyone wins when we put our client first, and conflicted advice is a sure path to loss of trust and diminishing returns.

Great investing advice is personal. There’s no such thing as a one-size-fits-all financial plan—there’s no way a strategy designed for mass consumption can account for every variable in someone’s life. That is why we ask our clients not to get their advice over BBQ.

We create individualized plans that align with their financial goals, and their values as well.

Great investing advice is patient. Great financial plans don’t just consider today; they consider tomorrow and 20 years from tomorrow. Great advice is built for the long term, because time is one of the most powerful investing tools, and long-term relationships create certainty and mutual trust. 

Great investing advice is inspiring. Talking about money is intensely personal, and that’s a great opportunity to energize and motivate investors toward their goals. Morning Star behavioural scientists (Unfair Advantage is leveraging from work of many behavioural scientists) have found that people become more engaged in their financial lives if they can visualize the results of success, and great advice gives them the details that enable them to do that.

Great investing advice is straightforward. One of our pillars of our success is our ability to make complex investment information easy to understand and easy to consider. Our clients should be able to understand where they are and how they’re doing without deciphering jargon or digging through a pile of spreadsheets. 

Great investing advice is visionary. Every day it seems like there’s a new investing fad or can’t-miss stock tip being pushed by pundits; all too often they’re just bad, old ideas dressed in new clothes. Great advice stays on top of the latest research, data, and possibilities so investors can seize new advantages as they arise.


The time for great advice is now!


Your need for great investing advice exists at every corner of your financial lives—from saving, to major life events, to retirement and inheritance planning

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